Japan Tobacco Launches Ploom X Heated Tobacco Device
Japan Tobacco is expected to launch its next-generation heated tobacco product in August 2021. In a Tokyo press release, Japan Tobacco (JT) announced that it will officially launch its proprietary next-generation heated tobacco product, Ploom X, on August
Japan Tobacco is expected to launch its next-generation heated tobacco product in August 2021.<\/span><\/div>
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Tokyo—In a press release, Japan Tobacco (JT) announced that it will officially launch its proprietary next-generation heated tobacco product, Ploom X, on August 17, 2021. After its release, Ploom X will be available for sale at convenience stores and select tobacco retail points across Japan. Pre-sales will also begin on July 26, 2021, on Japan Tobacco's online e-commerce site.<\/span><\/div>
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According to the company, Ploom X was developed in collaboration with Japan Tobacco in Tokyo and Japan Tobacco International in Geneva, Switzerland. This means that the potential product launch is expected to appear on the international stage, where markets are characterized by a certain level of high-end popularity for heated tobacco products and HnB devices.<\/span><\/div>
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“Ploom X is the first global device developed by JT and JTI, bringing together all our global resources to provide the best user experience of our time,” said Daniel Torras, Senior Vice President of Reduced Risk Products. “We are excited to offer this innovative new product to adult consumers in Japan, which is the world's leading heated tobacco market where product standards and quality are paramount.”<\/span><\/div>
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“By listening to global consumer feedback, we have proposed propositions that align with today's lifestyles and choices,” Torras added. “This includes a more authentic tobacco taste, new connectivity possibilities, and various options for personalizing the device according to daily needs. Ploom X will make the user experience more enjoyable and unique than ever before. With Ploom X, we will continue to strengthen our growing influence in the rapidly evolving heated tobacco stick category and respond to the increasingly demanding needs of adult consumers worldwide.”<\/span><\/div>
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Japan is the largest market for heated tobacco products in the world. JT actively competes with other tobacco companies worldwide to control the booming tobacco market.<\/span><\/div>
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Companies doing so include Philip Morris International (PMI) with its IQOS system; British American Tobacco with its Glo device; and Imperial Brands with its Pulze device. Altria Group collaborates with PMI to sell the IQOS system in the US.<\/span><\/div>
