Japan HEETS Launches Two New Flavors
Japan has launched two new HEETS flavors, Matcha Mint and Grape Mint. Already sold in other countries, the two additions offer lower-priced alternatives to Marlboro tobacco sticks in Japan.
In early March, two new flavors of HEETS were launched in Japan, which had already been released in other countries: matcha mint and grape mint. Generally, Marlboro sells better in Japan, and HEETS is priced lower than Marlboro, making it a relatively cost-effective tobacco stick in Japan.
Marlboro sells for 530 yen per pack in Japanese convenience stores, while HEETS retails for 460 yen per pack.
Marlboro sells for 530 yen per pack in Japanese convenience stores, while HEETS retails for 460 yen per pack.
