South Africa’s First IQOS Experience Store Opens
According to PMI, Philip Morris International has opened Africa’s first experience store for its new heated tobacco product in Johannesburg, South Africa, serving as the region’s first flagship store.
According to reports from Philip Morris International (PMI), the company has recently announced the opening of Africa's first experience store for its new heated tobacco products. The store is located in Johannesburg, South Africa, and is the company's first flagship store in the region.<\/span>
In fact, as early as last year, PMI opened a trial store in Cape Town, South Africa, for a year to test the market's acceptance of new heated tobacco products.<\/p>
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According to a report from Reuters, since the company launched its new heated tobacco products in South Africa, it is estimated that 70% of adult consumers who tried the product have switched to IQOS devices.<\/p>
