With Its Pop-Up Store, IQOS Set a New Industry Trend

In the past two years, an activity was popular called“Flash, now flash stores have also emerged, becoming a new marketing method!

It is understood thatIQOS has pioneered a new tobacco pop-up shop! On June 29, Philip Morris South Korea opened its first IQOS flash store in Busan for a period of two months.
 

“We opened our first flash store in the international city of Busan. We hope this is an opportunity to experience IQOS firsthand, said Nikolaus Ricketts, director of Philip Morris Korea.

more thanIQOS, in other industries, has seen many brands relying on their fresh and interesting brand concepts, wonderful and outstanding image displays, and experienced marketing plans. Flash stores have become popular check-in holy places.
 

The White Rabbit Internet celebrity beverage flash store unveiled in Shanghai

Background of the birth of flash stores

In the new retail era, physical retail companies are facing huge challenges. In order to drain more efficiently and form differentiated competition with online marketing, retail brands have adopted a variety of creative marketing methods, among which“Flash stores have become one of the ways for brands to enter the market and test the waters at a lower cost.

A pop-up store refers to setting up temporary shops in a commercial gathering area for retailers to promote and market their brands in a short period of time. Usually, a pop-up shop lasts for1-3 Days to 1-6 months.

The significance of pop-up stores to brands

Flash stores often appear in front of consumers with a unique image, supplemented by high-end customized services to bring customers a novel shopping experience, creating an interaction between users and products, allowing consumers to experience products and understand brand culture, aiming to deepen the brand's good impression in the minds of consumers and encourage repeated purchases.
 

For example, many fashion e-commerce brands use flash stores to provide customers with try-on so that they can feel the materials, and obtain accurate user data, and then use offline physical stores.“Feedback stimulates online sales. At the same time, brands can also use the flash mode to reduce operating costs and gradually occupy the online market in reverse.