Sold out in 7 days! IQOS iluma i Cellity Edition sets a new sales record for heated tobacco in South
Philip Morris Korea (CEO Yoon Hee-kyung) announced on the 11th that the limited-edition IQOS iluma i Cellity Edition, created in collaboration with the Italian design brand SELETTI, sold out one week after launch, once again proving its market appeal. The
Philip Morris Korea (CEO Yoon Hee-kyung) announced on the 11th that the limited-edition "IQOS iluma i Cellity Edition," created in collaboration with renowned Italian design brand SELETTI, sold out completely within one week of launch, once again demonstrating its strong market appeal.
The product was first launched in Japan and has now entered the Korean market as a limited edition. Pre-sales for this release began on the 28th of last month for IQOS Club Platinum and Gold members, followed by official sales from the 30th on the IQOS website and at directly operated stores nationwide. The design features a distinctive black-and-gold color scheme paired with SELETTI’s signature patterns. Through this crossover with a globally recognized design brand, the product delivered a differentiated visual experience and creative value for consumers, receiving an enthusiastic response immediately after launch.
A Philip Morris Korea representative said, "The sellout of the Cellity Edition goes beyond a simple sales achievement. It is meaningful because consumers personally experienced the sensibility and values the brand pursues," adding, "We will continue to strengthen the IQOS brand value and consumer experience through various products that combine innovative technology and design."
