GS25 convenience stores to launch limited-edition Lil Hybrid 3.0 vaping device in first-ever collabo
Convenience store chain GS25 will launch a limited-edition vaping device product in its first collaboration with KT&G. GS Retail, which operates GS25, said on the 30th that it will release two GS25-exclusive Lil Hybrid 3.0 x GS25 devices through a partner
GS25 convenience stores will launch a limited-edition product for a vaping device for the first time through a collaboration with KT&G.
On the 30th, GS25, operated by GS Retail, announced that it will launch two exclusive devices under the name "Lil Hybrid 3.0 X GS25" through a collaboration with "KT&G Lil Hybrid 3.0," the No. 1 vaping device in the Korean market. These products feature soft-toned colors based on GS25’s signature blue palette, designed to match the preferences of its core younger customers.
The release quantity will be 24,000 units for each device, for a total of 48,000 units. The retail price is 88,000 won. With a GS25 exclusive limited-edition launch coupon discount of 10,000 won, consumers will be able to purchase it for 78,000 won.
From the 1st to the 15th of next month, 500 units will be available for pre-order through the GS Retail app "Our Neighborhood GS." Starting on the 23rd, 50 units per store will be sold in advance at the directly operated GS25 Deogwanak Store and GS25 GS Gangnam Store, followed by a nationwide launch at GS25 stores from the 27th.
Cha Jeong-hyeon, MD of the GS25 Lifestyle Team, said, "The Lil Hybrid 3.0 X GS25 limited edition is meaningful as the distribution industry’s first standalone collaboration product for a vaping device," adding, "It features differentiated colors and design favored by customers in their 20s and 30s, so we expect strong interest. Going forward, we will continue to strengthen the competitiveness of related product categories based on customer preferences and data."
