Japan Tobacco International Launches Lemon-Flavored Cigarillo in the UK
On July 1, Japan Tobacco International (JTI) launched its first lemon-flavored cigarillo in the UK, the Sterling Dual Capsule Xtra Yellow. In addition to the existing mint version, the product includes a lemon-flavored capsule in the filter, which users c
On July 1, Japan Tobacco International (JTI) launched its first lemon-flavored cigarillo in the UK — Sterling Dual Capsule Xtra Yellow. In addition to the existing mint-flavored cigarillo, the product features a lemon flavor capsule in the filter that users can click to release the lemon taste. This adds a brand-new popular flavor to the range. JTI says the brand currently holds a 93.6% share of the UK cigarillo market, worth £14 million per month.
Lisa Anderson, Marketing Director at JTI UK, said: “JTI is committed to supporting retailers by meeting consumer demand through innovative products such as Sterling Dual Capsule Xtra Yellow.”
Sterling Dual Capsule Xtra Yellow 10-packs have a recommended retail price of £6.95, and JTI is offering retailers a 20% POR.
