IQOS ILUMA’s first limited-edition color, Rainbow Purple, goes on sale May 17
IQOS ILUMA is a heated tobacco device model from PMI, equipped with an automatic induction system, no heating blade, and no need for cleaning after use. Since the launch of ILUMA, its first limited-edition color, Rainbow Purple, will go on sale on Tuesday
IQOS Iluma is a model of PMI's heated tobacco series, equipped with an automatic sensing system, no heating element, and requires no cleaning after use. The first limited edition in Rainbow Purple will go on sale on May 17 (Tuesday).
It boldly adopts purple and magenta, expressing a step towards a bright future.
The price of IQOS ILUMA PRIME is 9,980 yen, while the regular version is priced at 6,980 yen.
