Value-for-Money All-in-One Device iluma one Launches in Japan on March 8

   The brand new IQOS iluma one will be launched in Japan on March 8. Although Japan is not the first country to launch it, the price is currently the cheapest at 3,980 yen (approximately 220 RMB). The price in Switzerland is set at 69 euros, and it will be available in five colors, with the release date in Japanese convenience stores set for March 22.<\/p>

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If you are a long-time fan of IQOS, many will recall the design of the "IQOS 3 MULTI." In addition to the smart chip sensing system and electromagnetic heating, another improvement is the increase in the number of consecutive uses. The IQOS 3 MULTI can be used for 10 tobacco sticks on a full charge, while the IQOS ILUMA ONE doubles that to 20 sticks. Like the iluma series, it uses electromagnetic heating and is compatible only with dedicated tobacco sticks, leaving older tobacco stick users out.

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According to Philip Morris Japan, currently, 20% of IQOS users have switched to the ILUMA series. Additionally, 20% of ILUMA users are new users who had not previously used IQOS. TEREA is also experiencing rapid growth, capturing 8% of the heated tobacco sticks market share within three months of its launch. The release of iluma one is expected to accelerate the conversion of older IQOS users.

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