lil Named an Outstanding Brand by the Korea Brand Hall of Fame for the Fourth Consecutive Year
Under the supervision of the Korea Institute of Industrial Policy Research, the Korea Brand Hall of Fame is an annual selection event that recognizes the most beloved brands among consumers.
Launched in 2017, Lil has gained immense popularity among consumers, selling over 1 million units in its first year.
After achieving initial success, KT&G expanded the product line with Lil Plus, Lil Mini, Lil Hybrid, and Lil Solid. By 2021, Lil's cumulative sales in South Korea exceeded 4 million units.
Lil has also performed well internationally. In January 2020, KT&G signed a supply contract with Philip Morris International to handle the overseas marketing and sales of Lil, establishing a foothold for expanding into the global cigarette market.
KT&G began selling Lil in Russia, Ukraine, and Japan in 2020, followed by product launches in Central Asia and Europe. In November 2021, KT&G launched Lil in Guatemala. Today, KT&G exports Lil to 23 countries.
Lim Wang-seop, head of KT&G's next-generation product division, stated: 'We have built the Lil brand on the identity of 'practical minimalism' and systematic technological innovation. We will gain recognition from global consumers by developing products that meet their needs and tastes.'
