IQOS ILUMA Officially Launches in Japan on September 2
On August 17, IQOS officially unveiled the latest IQOS ILUMA, which uses electromagnetic heating to take heated tobacco to a new level. It has no heating blade, is more durable, and requires no cleaning after use.
On August 17, IQOS officially released the latest model, IQOS ILUMA. The IQOS ILUMA elevates heated tobacco to a new level through the latest electromagnetic heating technology. There are no heating blades for greater durability, and no troublesome cleaning is required after use. The device will officially go on sale on September 2.
This new device comes in two models: the flagship model IQOS ILUMA PRIME (priced at 12,980 yen) available in four colors, and the standard model IQOS ILUMA available in five colors (priced at 8,980 yen).
This new device comes in two models: the flagship model IQOS ILUMA PRIME (priced at 12,980 yen) available in four colors, and the standard model IQOS ILUMA available in five colors (priced at 8,980 yen).
The dedicated tobacco sticks for IQOS ILUMA are called “TEREA.”
The tobacco sticks designed for IQOS ILUMA create an unprecedented tobacco experience.
The newly installed Smart Core Induction System™ heats the tobacco. You can enjoy a tighter draw, rich tobacco vapor, and a very satisfying flavor.
Additionally, a survey conducted from November 2020 to March 2021 among 714 past smokers who used IQOS in Italy and Japan found that IQOS ILUMA offers a better taste than older IQOS models.
