IQOS 4 (IQOS ILUMA) Trademark Registration Completed
In June 2021, the IQOS ILUMA trademark was approved, clearing the way for IQOS 4.0. As the successor to IQOS 3 DUO, the official name of IQOS 4 is IQOS ILUMA.
In June 2021, the trademark registration for “IQOS ILUMA” was officially approved. It was originally scheduled to be filed in October 2020 and has finally been approved, which is expected to accelerate the launch plan for IQOS 4.0.
The official name of “IQOS 4,” the successor to “IQOS 3 DUO,” is “IQOS ILUMA”.
In addition, when the “IQOS 3 DUO” was launched, the trademark registration was filed as “IQOS DUO,” so when sold in Japan, it may be marketed under the name “IQOS 4 ILUMA.”
IQOS 4 models and pricing
The editor estimates that there will be two types of IQOS 4: IQOS ILUMA PRIME and IQOS ILUMA ONE. We have already obtained one IQOS 4.0 device, but it is still unclear which model it is.
Also launching alongside IQOS 4.0 ILUMA will be 11 new Marlboro tobacco stick flavors. Because the new device uses induction heating, the tobacco sticks need to be redesigned, and the flavor experience is expected to be even better.
Also launching alongside IQOS 4.0 ILUMA will be 11 new Marlboro tobacco stick flavors. Because the new device uses induction heating, the tobacco sticks need to be redesigned, and the flavor experience is expected to be even better.
