Philip Morris International Cuts Official Retail Price of IQOS Devices
In this announcement, PMJ Marketing Director Philip Rubel said that as of September 2020, more than 16 million adult smokers worldwide had used IQOS, supporting the company's smoke-free vision, and more than 11.7 million adult smokers had switched to IQOS
PMJ Marketing Director Philip Rubel said in this announcement:
As of September 2020, more than 16 million adult smokers around the world have used IQOS to realize our corporate vision of a smoke-free society, and more than 11.7 million adult smokers have used IQOS. The fact that we are happy that you switched to smoke-free products is a testament to the fact that many customers choose our products. But in order to achieve a smoke-free society, I thought of the desire to bring adult smokers closer to IQOS.
The price adjustment is based on the tastes and uses of adult smokers considering switching to smoke-free products and adult heated tobacco users considering having multiple devices. We believe it will provide further assistance in your choice of heated tobacco equipment.
In 2021, we plan to develop in terms of price, equipment and taste outside the smoking environment in 2021, under the slogan of moving towards a more familiar IQOS, to encourage adult smokers to switch to heated tobacco products. After this price adjustment, starting from Monday, January 25 this year, not only users with IQOS, but also adult smokers who have not yet tried IQOS, so that more users can try out its latest IQOS device suite. Various manufacturers have decided to revise their recommended retail price.
QOS Suite Price List (starting January 25)
| product name | Old price list | new bid price |
| IQOS 3 DUO Kit | 9,980 yen | 6,980 yen |
| IQOS 3 DUO Stand | 4,480 yen | 2, 980 yen |
| IQOS 3 MULTI Kit | 6,980 yen | 4,980 yen |
| IQOS 3 Suite | 8, 980 yen | 5,980 yen |
| IQOS 3 Stent | 2, 980 yen | 1。980 yen |
| IQOS 2.4 PLUS Kit | 4,980 yen | 2, 980 yen |
| IQOS 2.4 PLUS Stand | 1,980 yen | 1,980 yen (deferred) |
