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Quick Review of Russia's New HEETS Packaging

Russia’s new HEETS packs are not new flavors after all. The lineup remains classic, amber, grape, and menthol, but the updated menthol seems stronger and smoother than before.
I had previously seen reports in overseas media about the new HEETS packaging and thought it was for a new flavor. Today I specifically bought four packs, and sure enough, they are four newly released limited-edition flavors. This flavor series is a collaboration edition.




This one is a mint flavor. I originally thought it was only a packaging change, but after trying it, I found that the mint intensity has increased. It is smoother than the previous Russian version, and personally I think the Russian version is moving closer to the taste profile of Marlboro Japan.



As expected, each time the packaging changes, a small card is included inside. After a while, the small card will no longer be placed in the pack, so there is no need to judge a product’s authenticity by whether it includes one.




This one is grape flavor.




Brief summary: after the new packaging update, the mint variant has a stronger mint taste and is more enjoyable, with a flavor profile closer to Marlboro products. I have not opened or tried the original flavor yet, so I won’t comment on it. I’m not sure whether other countries will also make similar improvements.
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HNB Editorial Team

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