Huanxiang Shenzhou Audio Company Also Enters the Vaping Industry

Recently, it has come to my attention that Beijing Huanxiang Shenzhou Technology Co., Ltd., established in October 2006, has also entered the e-cigarette industry!<\/p>

In the past two years, new entrants into the e-cigarette industry have included those from mobile phones, alcohol, new media, investment, lighters, and smart home sectors, but this is the first time for an audio company.
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Looking at the company profile, Huanxiang Shenzhou is a high-tech enterprise focused on industrial design and technology innovation in tourism products, covering areas such as resonant speakers, portable speakers, and smart wearable devices. In 2010, it was rated as one of the "Top 100 High-Growth Enterprises in Zhongguancun"; in 2011 and 2012, it won the "Top 30 Outstanding Brands in China's Gift Industry"; and in 2012 and 2013, it received the "Excellence in Innovation and Entrepreneurship Award". Huanxiang's products have won the "Red Star Award for Industrial Design" four times.<\/p>

Huanxiang's high-quality products and professional services have won cooperation with many well-known companies, including the Shanghai World Expo, Apple, HP, Lenovo, ASUS, China Mobile, China Unicom, China Telecom, Bank of China, Industrial and Commercial Bank of China, and China Merchants Bank.<\/p>

Seeing Huanxiang Shenzhou's impressive past, I am quite surprised! Now entering the e-cigarette industry, they have a solid foundation! Moreover, they possess strong channel resources, claiming to have 1,000 gift companies and 500 retail stores nationwide, with their flagship stores on JD and Tmall receiving 6 million visits per month.
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Currently, Huanxiang Shenzhou has launched two e-cigarette products: one is a disposable e-cigarette shaped like a wine bottle, named "Little Wine Bottle"; the other is a replaceable cartridge e-cigarette, creatively named "Smoke and Wine Go Hand in Hand," featuring a mouthpiece on top and a curved design below.<\/p>

Looking at these two products, the design style and appearance are quite different from other e-cigarettes on the market.
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Before creating these two products, Huanxiang Shenzhou stated, "In January, we visited more than a dozen large e-cigarette OEM factories and reviewed hundreds of products, all of which were aluminum alloy stretched anodized cigarette rods. This process cannot produce curves, and the hundreds of products laid out on the table were very similar; we decided to break out of this mold, calling on two Red Dot Award-winning designers from our company to spend over a month sketching dozens of design directions and conducting numerous brainstorming sessions and optimizations," before finally settling on this design.<\/p>

On June 5, today, Huanxiang Shenzhou will hold a launch event at the 400-person auditorium on the first floor of Building B, Kexing Science Park, Nanshan District, Shenzhen, with the theme "Extraordinary," which cleverly aligns with the company's name and previous product focus.<\/p>

For this launch event, Huanxiang Shenzhou's Zhang specially wrote a slogan for "Extraordinary," with the e-cigarette brand story ready to unfold, encapsulated in one sentence: Huanxiang, designed for the extraordinary you!<\/p>

To learn more about the specifics of the launch event in advance, Huanxiang Shenzhou has kept a secret, saying, "The disposable e-cigarette has a disruptive function and creativity; we are preparing to open up a brand new track, which will be detailed at the launch event; for now, it is a secret; more technical details, product details, and R&D secrets will be disclosed at the event."<\/p>